How Much Do Custom AFL Jumpers Cost in Australia?
A straight-up price guide to custom AFL jumpers in Australia — what a sublimated guernsey really costs, what drives the price, and how to keep your kit budget under control.

The Short Answer on Custom AFL Jumper Pricing
Custom sublimated AFL guernseys in Australia generally sit between $30 and $50 each. That range covers most club orders — from junior sides through to senior firsts — and includes numbers, names and your full club design printed straight into the fabric.
At Hooded Lyfe we send a free itemised quote once you share your list, so you know exactly what your jumpers, shorts and socks land at before you commit. There are no minimums and no stock sitting in a warehouse — every custom AFL jumper is made to order in your colours.
What Affects the Price of a Custom AFL Guernsey
The $30 to $50 window shifts based on a handful of real inputs. Understanding them helps you plan a smarter order and avoid surprise costs mid-season.
- Fabric weight and finish — lightweight sublimation polyester sits at the lower end, heavier premium knits closer to the top
- Order quantity — larger club-wide orders bring the per-jumper price down
- Design complexity — clean two-tone panels cost less to prep than intricate all-over patterns
- Player names on the back — adds a small per-jumper charge on top of the base price
- Sponsor logos — the number of logos and how many colours they use
- Sizing spread — youth through to XL is standard, but bigger sizes and women's cuts sit at the same base price
What You Get for $30 to $50 Per Jumper
A properly made custom AFL guernsey at this price point is fully sublimated, meaning the design is dyed into the fabric rather than screen-printed on top. That is why the colours stay bright, numbers do not crack after a season of washing, and the jumper feels light on hot days.
A standard club order at this price usually includes:
- Full-colour club design across front, back and shoulders
- Player numbers printed front and back
- Sponsor logos worked into the artwork
- Sizing from youth 6 through to adult 7XL
- A free digital mockup before you approve production
How Custom Jumpers Compare to Off-the-Shelf
Stock guernseys can look cheaper on the sticker, but the maths flips fast once you add heat-pressed numbers, names and a sponsor patch to every jumper. By the time you have paid for the extras and the sizing does not quite match, you are usually at the same $30 to $50 mark — with a kit that looks like every other side in the draw.
Going custom from the start means one price, one supplier and a guernsey that is unmistakably yours. If your club is weighing that up more broadly, our guide on why custom basketball jerseys beat off-the-shelf uniforms walks through the same trade-offs — the logic carries straight across to footy.
Ways to Keep Your Kit Budget Under Control
Custom does not have to mean expensive. A few simple choices keep costs down without cutting corners on how your team looks.
- Order the full club at once instead of drip-feeding through the year
- Lock a design that carries across juniors, reserves and seniors so artwork is set up once
- Bundle jumpers, shorts and socks in the same quote
- Use sponsor contributions to offset the per-player cost
- Plan pre-season — rush jobs eat into the budget
For clubs running a full apparel program, our post on pre-season planning for custom teamwear covers the timing side in detail so your order lands before round one.
Get a Real Quote on Your AFL Jumpers
Every club is a bit different, so the best way to know your exact cost is to send us the list. Tell us how many jumpers, shorts and socks you need, share your logo and colours, and we will come back with a free mockup and an itemised quote — no minimums, made to order in Australia.
Ready to get started? Head to our custom AFL jumpers page or make an inquiry and we will take it from there.
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Free mockups, no minimums, made-to-order in Frankston.
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