About Us

    CUSTOM GEAR, MADE WITH PURPOSE

    Hooded Lyfe is a Frankston-based studio creating made-to-order uniforms, branded workwear and merch for clubs, teams and businesses across Australia.

    OUR STORY

    Back in 2015, Todd had spent years working with other companies in the industry and knew he could do it better — better service, better product, and a more personal experience for the people buying it. So he backed himself, went out on his own, and Hooded Lyfe was born.

    It started small — literally out of the lounge room at home. As word spread and more clubs and businesses came on board, a bigger space was needed. Every couple of years that meant upgrading again, until Hooded Lyfe landed in its current home in Frankston.

    Todd's no stranger to sport either. As a high-level lawn bowls player who has represented Australia, he knows what it means to pull on a uniform you're proud of. That's why he loves helping people — especially local clubs and businesses — kit up with gear that looks sharp, performs, and actually feels custom.

    The Hooded Lyfe Difference

    WHY CHOOSE US

    FULLY CUSTOM

    Everything is made to order — nothing off the shelf. Your design, your way.

    NO MINIMUM ORDER

    From 1 piece to 1,000 — no order is too big or too small.

    FAST TURNAROUND

    Quick production times so your team is ready when you are.

    PERSONAL SERVICE

    You deal directly with us from design to delivery. No runaround.

    Simple Process

    HOW IT WORKS

    01

    Tell Us What You Need

    Share your idea — quantities, colours, logos. No detail is too small.

    02

    We Design It

    We create a mockup so you can see exactly what you're getting.

    03

    You Approve

    Happy with the design? Give us the green light and we get to work.

    04

    We Deliver

    Finished gear, delivered to your door — on time, every time.

    Testimonial

    "Domestic Lioness keeps our team tidy, organised and in shape"

    Household support by Domestic Lioness